NotChori Packaging Design
NotChori is a new product category developed by NotCo, introducing a plant-based alternative to chorizo — one of the most iconic staples in Chilean barbecues.
For this packaging project, I led the creative exploration and design execution, with the goal of building a bold and distinctive visual identity that captured both tradition and innovation.
Over several months, the process involved multiple design iterations — testing color palettes, conducting photo sessions, exploring composition and layout alternatives, and refining every detail of the final design.
The result is a packaging system that stands out on the shelf, communicates flavor and confidence, and helped drive strong product sales in the months following its launch.
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Client: NotCo
Location: Santiago, Chile
Client: NotCo
Location: Santiago, Chile
