ABOUT THE PROJECT
Bifid Ice is a Chilean startup specializing in functional frozen products. I developed a complete packaging system for their line of probiotic ice creams, focusing on creating a bold visual identity that communicates health, innovation, and indulgence.
The challenge was to design a look that stood out in the competitive frozen aisle while clearly conveying the functional benefits of probiotics. The solution combined large, vertical typography, vibrant color coding, and a clean, modern layout — achieving a visual balance between science and pleasure.
I led the design process from concept to final artwork, defining a cohesive architecture that ensured consistency across flavors while giving each variant its own distinctive presence.
The new packaging was officially launched during an activation at the Food Service 2025 Fair, where the brand presented its renewed image through a dedicated stand experience.
The final result achieved strong retail visibility, built credibility within the health & wellness category, and positioned BifidIce as a modern, innovative brand with a fresh voice in the frozen market.
Client: Bifid Ice — Anastasia Gutkevich
Packaging Design: Cat Abeleida
Packaging Design: Cat Abeleida
Check out bifidice.com
