Logotype for Smartswitch
by Sinthesi
While working at Red & Blue design agency, I was in charge of designing the logotype for Smartswitch, a solution developed by the Sinthesi team. The goal was to create a clean and approachable identity that could communicate technology in a simple way.
The design plays with soft gradients and a minimal typographic approach, while the “sw” monogram introduces a small graphic gesture that hints at connection and switching. The result is a flexible identity that works across interfaces, packaging and communication materials while keeping the brand friendly and easy to recognize.
https://sinthesi.cl/smartswitch/
