Simple Dog is an initial protobranding project for a venture aimed at revolutionizing the pet food industry. Along with creating the logo and overall branding, we explored and developed packaging options designed to stand out on the shelves, giving the product a bold, cool, and less infantilized identity within the pet food market.
This product is specifically tailored for urban dogs, focusing on a new approach to feeding canines with nutritious, wet food that offers a distinct alternative.
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